What is Branding Architecture?
It is the strategic process of creating solutions while balancing technical architecture and cohesive branding.
The way Gallium31 approaches a problem is always oriented in “How do we do this?” rather than “How can we do this?”. Syntax, mechanics, business logic, design algorithms, experience matrices, user journeys etc. are just a bunch of jargon if there is no strategy behind the solution.
If one can keep a strategic and creative mindset, while artfully and skillfully implement tactical directives then one is on their way in practicing Branding Architecture.
It is not just about the design; nor just the theme; nor the enterprise infrastructure but the cohesion of an effective strategy sewn in between each layer of the solution that makes the edge above the common solution in the market.
This is what Gallium31 has been practicing and evangelizing all our years in business. Each solution we create is Life Changing because we create a branded architectural strategy all through out the lifespan of the engagement.